Kit (ConvertKit) Price History: Every Major Change From 2013 to 2026
Kit – formerly ConvertKit – raised prices significantly in September 2025. The Creator plan went from $29/month to $39/month (+34%) at 1,000 subscribers. The free Newsletter plan was not changed and remains free up to 10,000 subscribers. The 10,000-subscriber limit was introduced with the ConvertKit-to-Kit rebrand in October 2024, up from the old 1,000-subscriber cap. Existing customers moved to new pricing on their first bill after October 15, 2025. Prices verified July 2026 by PassiveKit.
Bottom Line – PassiveKit
Kit’s September 2025 price increase raised Creator from $29 to $39/month (+34%) – the first major increase in the company’s history. The free Newsletter plan was untouched and remains free up to 10,000 subscribers. If you’re on the free plan, nothing changed. If you’re about to upgrade, annual billing at $33/month softens the increase significantly. Prices verified July 2026 by PassiveKit.
Start Free on Kit – 10,000 Subscribers →Intro: Kit doesn’t publish its own pricing history. When prices change, the old numbers disappear from their site. This page documents every confirmed Kit pricing change since 2013 – with the actual numbers at each stage. If you’re trying to understand what changed, when, and whether the current price is the new normal, here’s the complete record.
The Complete Timeline
| When | What changed |
| 2013 | ConvertKit founded by Nathan Barry. Early pricing built around subscriber tiers targeting professional bloggers. Entry pricing around $29/month at low subscriber counts. |
| 2015–2019 | Pricing stable. Free plan available with 1,000-subscriber limit. Creator plan priced at approximately $29/month for 1,000 subscribers – a rate that held for years. $7/day trial available briefly. |
| May 2021 | Creator Pro plan introduced as a higher tier above Creator. Added newsletter referral system and subscriber scoring. |
| Oct 2024 | ConvertKit rebrands to Kit. The free Newsletter plan expands from 1,000 to 10,000 subscribers – the most generous free tier in email marketing. Widely seen as a land-grab for future paid conversions. |
| Feb 2025 | Minor adjustments to free plan feature set. Commerce transaction fee clarified: 3.5% + $0.30 on all plans including paid. |
| Sep 8, 2025 | The big increase. Creator: $29 → $39/month at 1,000 subscribers (+34%). Creator Pro rose by a larger percentage. Increases applied mainly to lists of 20,000 subscribers or fewer. New signups paid the new price immediately. |
| Oct 15, 2025 | Existing customers moved to new pricing on their first bill after this date – 38 days after announcement. Many users criticized the short transition window. |
| July 2026 (current) | Newsletter: free up to 10,000 subscribers. Creator: $39/month (monthly) / $33/month (annual). Pro: $79/month (monthly) / $66/month (annual). All at 1,000 subscribers – scales with list size. No further increases announced. |
The free plan didn’t change – and it’s still the best free tier in email marketing
10,000 subscribers, unlimited sends, landing pages, and digital product sales at zero cost. No time limit, no credit card. The September 2025 increase only affected paid plans.
Start Free on Kit →Before vs After – September 2025 Increase
| Plan | Before Sep 2025 | After Sep 2025 | Change | % increase |
| Newsletter (free) | Free (1,000 subs) | Free (10,000 subs) | More generous | – |
| Creator (1k subs) | $29/mo | $39/mo | +$10 | +34% |
| Creator (annual) | ~$25/mo | $33/mo | +$8 | +32% |
| Creator Pro (1k subs) | ~$59/mo | $79/mo | +$20 | +34% |
The increase concentrated on smaller lists (under 20,000 subscribers). Plans above 20,000 subscribers were largely unchanged. The old $15/month entry tier no longer exists in any form.
Current Pricing – July 2026
| Plan | Monthly | Annual | Best for |
| Newsletter | Free | Free | Building a list, sending newsletters, selling digital products |
| Creator (1k subs) | $39/mo | $33/mo | Automations, sequences, integrations, removing Kit branding |
| Creator (5k subs) | $79/mo | ~$66/mo | Growing list needing all Creator features |
| Pro (1k subs) | $79/mo | $66/mo | A/B testing, advanced analytics, newsletter referral system |
Annual billing saves $72/year on Creator
Creator at $33/month (annual) vs $39/month (monthly). 14-day free trial on paid plans, 30-day money-back guarantee. The trial is the smartest way to evaluate before committing to annual billing.
Try Kit Creator Free for 14 Days →FAQ
When did Kit raise its prices?
September 8, 2025 for new customers. Existing customers moved to new pricing on their first bill after October 15, 2025.
How much did the Kit price increase?
Creator plan rose from $29 to $39/month at 1,000 subscribers (+34%). Plans above 20,000 subscribers were largely unchanged.
Did the free plan change in 2025?
No. The Newsletter plan stayed free up to 10,000 subscribers. The September 2025 increase only affected paid plans.
Why did Kit expand the free plan to 10,000 subscribers?
The October 2024 expansion from 1,000 to 10,000 subscribers came with the rebrand from ConvertKit to Kit. The strategy: attract more creators on the free plan and convert them to paid later.
Will Kit raise prices again?
No announcement as of July 2026. The September 2025 increase was the first major one in the company’s history, which suggests these events are rare – but the precedent shows they can arrive with only weeks of notice.
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