Prices verified April 2026 from kit.com/pricing · 12 min read

Kit Pricing 2026: Which Plan Do You Actually Need?

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Kit Pricing – The Short Version

Kit (formerly ConvertKit) has three plans in 2026. The Newsletter plan is free up to 10,000 subscribers. Creator costs $33/month monthly or $390/year annually. Pro costs $66/month monthly or $790/year annually. All prices are for 1,000 subscribers – prices increase as your list grows.

The biggest change in recent history: Kit raised prices significantly in September 2025. The old Creator plan at $15/month no longer exists. The new Creator plan starts at $33/month – more than double the previous entry price. Existing subscribers were migrated to new pricing at renewal.

Plan	Monthly	Annual	Subscribers included	Best for
Newsletter	$0	$0	Up to 10,000	Building your list
Creator	$33/mo	$390/yr ($32.50/mo)	1,000	Solopreneurs with automations
Pro	$66/mo	$790/yr ($65.83/mo)	1,000	Referral system + scoring

Annual billing saves $78/year on Creator and $158/year on Pro – equivalent to 2 months free on both plans. Free migrations from other platforms are included on Creator and Pro.

Kit Pricing by Subscriber Count

Unlike most email tools, Kit charges based on your subscriber count rather than a flat monthly fee. As your list grows, your monthly cost increases. Here is what Creator and Pro cost at different list sizes.

Subscribers	Creator monthly	Creator annual/mo	Pro monthly	Pro annual/mo
1,000	$33	$32.50	$66	$65.83
3,000	$59	$49.17	$119	$99.17
5,000	$79	$65.83	$159	$132.50
10,000	$111	$92.50	$223	$185.83
25,000	$179	$149.17	$359	$299.17
50,000	$279	$232.50	$559	$465.83
100,000	$479	$399.17	$959	$799.17

Subscribers are counted as unique active contacts. Unsubscribers do not count toward your limit. Duplicate emails also do not count. Kit recalculates your billing tier when your subscriber count changes.

Na Creator plan sectie:

The Newsletter Plan – Free up to 10,000 Subscribers

Kit’s free Newsletter plan is the most generous free tier in email marketing. You can have up to 10,000 subscribers with unlimited email sends, unlimited landing pages, unlimited forms, and the ability to sell digital products and subscriptions – all at no cost.

What you get on the free plan:

• Up to 10,000 subscribers
• Unlimited email broadcasts
• Unlimited landing pages and forms
• Sell digital products and subscriptions
• Audience tagging and segmentation
• 1 basic visual automation
• Kit Creator Network access for free recommendations

What you do not get on the free plan:

• Unlimited visual automations – only 1 basic automation
• Unlimited email sequences – only 1 sequence
• 100+ app integrations – not available
• RSS campaigns
• A/B subject line testing
• Kit branding removed from emails and landing pages
• 24/7 chat and email support

The free plan is genuinely useful for solopreneurs in the early stages of building a list. Once you need multiple automations or sequences – which most creators need within 3 to 6 months – upgrading to Creator is the natural next step.

Kit Creator Plan – $33/Month

Creator at $33/month monthly ($390/year annually) is the plan most solopreneurs should start with. It removes all the meaningful limitations of the free plan and gives you the full automation toolkit.

What Creator adds over the free Newsletter plan:

• Unlimited visual automations – build sequences for launches, onboarding, and nurture campaigns
• Unlimited email sequences – welcome series, course delivery, product launches
• 100+ direct app integrations via the Kit App Store
• RSS campaigns – auto-send emails when you publish new blog content
• A/B split testing for subject lines – 2 subject line variants
• Kit branding removed from all emails, landing pages, and product pages
• 2 user seats – add one team member
• 24/7 chat and email support
• Free migration from your current platform

The break-even between the free plan and Creator: if your time spent on manual tasks that automations would handle is worth more than $33/month, Creator pays for itself immediately. For most active solopreneurs sending weekly emails with any kind of welcome sequence, Creator is worth it from the first month.

Kit Pro Plan – $66/Month

Pro at $66/month monthly ($790/year annually) doubles the Creator price for a specific set of advanced features. Most solopreneurs do not need Pro – the three features that justify the upgrade are the newsletter referral system, subscriber engagement scoring, and advanced A/B testing.

What Pro adds over Creator:

• Newsletter referral system – a free SparkLoop plan worth $99/month to build a subscriber referral programme
• Subscriber engagement scoring – identify your highest-value subscribers for VIP offers and sponsor pitches
• Advanced A/B testing – test up to 5 subject lines or test email content variations
• Collaborative editing – multiple team members editing the same email simultaneously
• Deliverability reporting – see which email providers or segments are underperforming
• Insights dashboard – track revenue across your full marketing funnel
• Facebook custom audiences – sync Kit subscribers to Facebook for ad targeting
• Edit links in sent broadcasts – fix errors after sending
• Unlimited users
• 24/7 priority support

Who should upgrade to Pro: solopreneurs with an established audience who want to grow through referrals, or creators who need detailed deliverability data and revenue attribution. The referral system alone – a SparkLoop plan worth $99/month – makes Pro a good deal if you plan to run an active referral programme.

Who should stay on Creator: most solopreneurs building an audience, running a product business, or doing standard email marketing. The Pro features are powerful but not necessary until you are optimising a mature email business.

The September 2025 Price Increase – What Changed

Kit raised prices significantly in September 2025. Understanding the change matters for anyone who has been on the platform for a while or is comparing current pricing to older reviews.

Plan	Old price (pre-Sept 2025)	New price (April 2026)	Change
Newsletter free	Free / 1,000 subs	Free / 10,000 subs	Improved – more free subs
Creator (1k subs)	$15/mo	$33/mo	+120%
Creator Pro (1k subs)	$29/mo	$66/mo	+127%
Creator (5k subs)	$49/mo	$79/mo	+61%
Creator (10k subs)	$79/mo	$111/mo	+41%

The price increase was significant and caused frustration among existing users. Kit’s response was to significantly expand the free Newsletter plan from 1,000 to 10,000 subscribers – meaning new creators can now build a larger audience before paying anything. For established creators who were on the old $15/month plan, the jump to $33/month was painful.

Kit vs Beehiiv – Pricing Comparison

	Kit Newsletter	Kit Creator	Beehiiv Launch	Beehiiv Scale
Monthly price	$0	$33/mo	$0	$49/mo
Annual price	$0	$390/yr	$0	$499/yr
Free subscribers	10,000	1,000+	2,500	2,500+
Automations	1 basic	Unlimited	Yes	Yes
Paid newsletter fee	0.6% + 3.5%	0.6% + 3.5%	0%	0%
Ad network	No	No	Yes	Yes
Referral system	No	No (Pro only)	Basic	Advanced
Best for	Building list	Creator business	Newsletter-first	Monetising newsletter

The practical recommendation: Kit Creator at $33/month is better for solopreneurs building a business around multiple products, courses, or complex automations. Beehiiv Scale at $49/month is better for newsletter-first creators who want built-in ad monetisation and 0% platform fee on paid subscriptions. If you only need to send a newsletter and grow a list, start on whichever free plan suits your workflow.

Frequently Asked Questions